So the google update finally comes. It happens in 2nd week of January earlier. Multiple webmasters were seeing their pagerank score swinging all across last night.
There is a feeling among many in the SEO world that page rank is outdated metric of judging a site’s authority in Google eyes. Frankly it still reflects the findability of a site in Google’s index and gives webmasters a peek at the fairness of their site.
There were lot of cheers at Digitalpoint forums when I visited there last night. Webmasters and internet marketers shared their sites PR and how much it got up-down, there were mix feelings all over.
For sure google targets paid links and exchanges from irrelevant sites that are selling links by giving appropriate penalties to prevent them from ranking well.
Google PageRank credibility is not a secret. So if you open any online venture and opting for objectionable techniques to sell and buy links to rank higher on google in presell pages, blog posts, border and footer links, article links …then beware vicious google eyes are looking after you.
